How COVID-19 Is Affecting the Bridal Industry

December 30, 2020

It’s finally happening. He proposed! Now the fun of wedding planning begins.

Touring potential venues for the ceremony and reception, choosing a caterer and DJ, creating custom wedding invitations, and finalizing your guest list is just the beginning.

You’ve found the one. Now it’s your turn to find “the one”: your dream wedding dress. The venue. The photographer. The DJ. The caterer.

You get to be the one in the spotlight trying on dresses at the favorite local bridal shops, shows, and venues this time. With your loved ones and wedding party around you, you’re sure to find everything you love in one spot together, right?

COVID-19 has changed nearly everything in a $74 billion industry. 

Wedding planners have lost a bulk of their business as people postpone their weddings or opt for small, intimate ceremonies. Florists, photographers, DJs, and guests are keeping their distance and staying home.

The pandemic has drastically altered the bridal industry and how couples are planning their happily ever after. So how are Covid couples making a wedding happen in the midst of a pandemic?

Economic Impact

You spent months budgeting for a dream wedding that was postponed all thanks to the coronavirus. So what now?

Engaged couples are feeling the already existing financial strain that this crisis has caused so many people.

Covid couples have, in some cases, lost thousands of dollars to the pandemic’s impacts on their already planned weddings.

Vendors are losing money as well, as business continues to decline. Because they have been sidelined, rescheduling fees and keeping deposits are becoming more common for vendors when dealing with couples cancelling and rescheduling weddings.

Investing in a wedding can be rather intimidating these days. You lose your deposit when you have to reschedule for a booked date. You have to pay to replace those vendors with new ones.

The financial costs associated with a wedding can be uncomfortable as the coronavirus lingers on.

Virtual Options

There’s nothing like having everyone you love around you during your wedding ceremony reception.

But what about the limitations that now exist for how many people you can include on your guest list?

In Texas, gatherings of 10 people or more are prohibited as the pandemic continues to roll into 2021. You don’t want to cancel, but you want to be able to include everyone you had initially planned on inviting that you now have to cut or the people who aren’t comfortable traveling.

What now?

Livestream setups are becoming more common in the age of the pandemic wedding.

Sure, Zoom isn’t how you expected your loved ones to be a part of your special day, but with more sophisticated setups thanks to vendors who have adapted to these crazy times, they can still be with you without feeling like they have to travel or risk their safety. In fact, hybrid weddings are becoming more and more popular in 2021.

Intimate Ceremonies

With smaller guest lists comes a smaller ceremony (and likely a smaller wedding party as well).

In some cases, the engaged couple may consider a destination wedding or smaller ceremony with close family and/or friends to help celebrate.

Destination weddings and elopements are becoming more popular among covid couples who are all for their wedding happening without attendance restrictions.

Small, intimate ceremonies in a church, courthouse, or other venue with a photographer, minister, and close family and friends create a less complicated but still memorable day.

The things that hold value in a wedding (and subsequent marriage) aren’t always about quantity but about quality. Creating a unique, minimalist wedding not only keeps couples from having to go the extra mile during the pandemic but also keeps the meaning behind the engagement and marriage at the forefront.

Finding the One: Your Dress

You’ve dreamed about heading to the bridal district in search of your perfect dress and bridesmaids dresses for the women standing behind you on your special day.

Fewer people are allowed in bridal shops, meaning fewer employees on the floor and abundant cleaning measures to uphold due to COVID-19.

COVID-19 means an altered wedding dress shopping experience for brides and their families/bridesmaids.

Reservations, masks, social distancing, more dress/bridal shop research, pre-shopping budget plans, limited guest numbers, and the knowledge that this may be a different experience than anticipated are important things to keep in mind while dress shopping.

Starting to Plan Your Special Day and Dream Dress? 

Look no further than Sposa Mia Bridal.

With more than 500 wedding gowns from some of the bridal industry’s most popular designers, Sposa Mia Bridal has earned top-ten status on for providing top-notch customer service and selection.

Sposa Mia Bridal celebrates brides and love in a covid-safe fashion with mask-wearing, social distancing, and appointments booked in advance.

Get in touch with Sposa Mia Bridal to schedule an appointment and find your perfect dress. Call (956) 683-8740, email at [email protected], or fill out our easy contact form today.

Covid-19, Uncategorized

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